Channing Rollo

Strategic Planning ● Marketing and Communication ● Lead Generation 
Business Research ● Competitive Intelligence ● Advertising and Sales


PROFILE
Strategic sales and marketing executive with proven and diverse planning, communication, promotion, web development and research expertise. Adept at interpreting and leveraging industry intelligence to support rapid sales growth and achievement of business objectives. Experienced in driving cost-effective, high-impact, multi-channel marketing initiatives and building mutually rewarding relationships with Fortune 500 clients, media, industry analysts and vendors. Frequent contributor of expert commentary and articles to trade publications. Exceptionally strong oral and written communication skills, including public speaking and executive presentations. Advanced web development and online promotion skills.

PROFESSIONAL EXPERIENCE

HEAD OF MARKETING, AMERICAS, 08/11 - Present
The Highland Group

  • Responsible for marketing, research, communications, thought leadership, media relations and sales support for North and South America 

LEAD COMMUNICATION SPECIALIST, MARKETING & COMMUNICATION, 10/08 - 08/11
Florida Power & Light Company (FPL), Juno Beach, Florida

  • Delivered effective, integrated external communications leadership for FPL’s Network business units (Distribution, Transmission & Substation and Power Generation)
  • Increased customer recognition of FPL’s industry-leading reliability: improved customer rating of electric service quality by more than 15% and perception of preventive maintenance by more than 20%
  • Designed, developed and executed customer communication campaigns on the topics of reliability, storm preparedness, smart grid, power line and pipeline safety, and clean generation
  • Served as lead writer for emergency communications, including storm, outages and capacity shortfall
  • Developed innovative online multimedia content and tools for customers, including an online map communicating local system improvements recognized by Chartwell as a utility industry best practice

DIRECTOR OF BUSINESS IDENTIFICATION and HEAD OF MARKETING, NORTH AMERICA, 1/08 - 10/08
MARKETING RESEARCH MANAGER, NORTH AMERICA,
4/06 - 1/08
Proudfoot Consulting, Palm Beach Gardens, Florida, and Atlanta, Georgia

  • Served on North American management team, reporting directly to unit president 
  • Led and managed a 15-person business identification department, including an inside sales team responsible for setting C-Level meetings contributing to over 80% of unit revenues
  • Composed and executed multi-channel marketing campaigns targeting C-Level prospects
  • Developed lead identification program delivering weekly new business opportunities to sales executives
  • Supported new sales, repeat business and existing client engagements through research and creation of actionable intelligence (macroeconomic, industry, executive, client/target and competitive analyses)
  • Created, launched and edited Mining E-Bulletin; grew readership to over 600 opt-in subscribers

CONSULTANT, MARKETING & WEB STRATEGY, 12/05 - 4/06
CopyShark, Nashville, Tennessee, and Palm Beach Gardens, Florida

  • Delivered freelance marketing and web consultation for American United Life Insurance Company, TideWell Hospice, Yummy Stuff Club and Arrow Environmental Services during relocation to Florida

CHIEF OPERATING OFFICER, 6/04 - 12/05
The Maverick Group, Nashville, Tennessee

  • Developed strategic sales and marketing campaigns for dozens of regional and national clients in the retail, automotive, consumer packaged goods (CPG), real estate and B2B service industries
  • Created high-impact radio, television, print, online and event advertising campaigns for clients
  • Supervised and optimized performance of agency staff members to increase billable hours; implemented enterprise software to track efficiencies; supported new business development

BUSINESS INTELLIGENCE MANAGER, 3/02 - 6/04
STRATEGIC MARKETING & COMMUNICATIONS MANAGER,
10/00 - 3/02
E-BUSINESS RESEARCH ANALYST,
3/00 - 10/00
ClientLogic Corporation (now SITEL), Solution Planning, Nashville, Tennessee

  • Supported domestic and international sales teams and client relationship managers in driving $80 million in organic revenue growth and penetrating new vertical markets 
  • Garnered more than $500,000 worth of media coverage by composing articles for external publication
  • Delivered consistent and comprehensive knowledge management through corporate intranets
  • Trained senior executives, sales and account teams on industry topics through intelligence briefings
  • Developed and maintained positive, effective relationships with influential industry analysts, including IDC, Gartner, AMR Research and Aberdeen
  • Improved employee industry awareness by launching ClientLogic’s first comprehensive 
    competitive intelligence (CI) function; researched a wide variety of industry and client topics
  • Increased strategic media coverage of ClientLogic by more than 1000%; spearheaded corporate effort to turn ClientLogic from a “stealth company” into an established brand
  • Contributed to $100 million in sales through the development of compelling corporate
    collateral, brochures, CD-ROMs, press releases, case studies, sales presentations and websites
  • Won eight industry awards on ClientLogic’s behalf through high-impact award applications
  • Served as corporate spokesperson for press and analyst inquiries

EDUCATION & TRAINING
Utility Finance & Accounting for Non-Financial Managers, 2010
Financial Accounting Institute

Certified Industry Analyst Relations Professional™ (CIARP), 2004
Knowledge Capital Group

Executive Program, Finance & Accounting, 10/03
Vanderbilt University, Owen Graduate School of Management, Nashville, Tennessee

B.A. Political Science, Sociology Minor, 12/99
University of Florida, G.P.A. - 4.0/4.0, Presidential Honor Roll, full-ride academic scholarship

Advanced Spanish Degree, 4/99
Gran Canaria School of Languages, Las Palmas de Gran Canaria, Spain

HONORS

  • FPL WOW and MCademy quarterly awards, 2009-2011
  • Consulting Magazine Future Leader Award, Women Leaders in Consulting, 2008
  • Proudfoot Consulting Management Development Program (MDP), 2008
  • Proudfoot Consulting Socrates Award for superior performance, 2007
  • ClientLogic Sure Catch Award for reliability in support of finance and executive teams, 2003
  • Frost & Sullivan Competitive Intelligence Thought Leader, 2002
  • ClientLogic Chief's Choice Award for dedication in support of client management team, 2002

COMMUNITY SERVICE

  • Entrepreneur Coach, MicroMentor, 2015
  • Business Advisor to International Baccalaureate® Diploma Programme Business and Management course, Lincoln Park High School, 2015
  • Marketing/Community Outreach Volunteer, Lincoln Park Community Shelter, 2014-Present
  • Professional Board member of PAWS Chicago, 2013
  • Volunteer with A Just Harvest Community Kitchen, 2013-present
  • Board member of Youth L.E.A.D., a food justice non-profit organization, 2012-2013
  • Volunteer at/with Miami-Dade Animal Services, Feeding South Florida, Chapman Partnership, Miami Dolphins Special Teams and South Florida Wildlife Center, 2012-2013
  • Volunteer English Tutor for ESOL Adults, DePorres Place, 2007
  • Board of Directors and Marketing/Web Chair, Humane Society of Dickson County, 2003-2006
  • Member, United Way Sennet Society, 2003; Steering Committee/Communications Chair, 2004
  • International United Way Campaign Chair, ClientLogic campaign, 2002
 

Channing Rollo | channing@copyshark.com | 1 561 202 5725